AUVI-Q Touch Screen Conference Experience
Project Overview
Timeline: 6 months
Tools: Sketch, Invision
Platform: Inhouse developers
Deliverables: Full mockups, brand guidelines for illustrations
My role: Improve the online experience to deflect customer service calls
Discover
Problem statement: Rapidly produce conference materials for HCPs (healthcare providers) that educating them about AUVI-Q’s unique features and benefits.
Solution statement: A touch screen experience that would allow them to experience all the data and stories on one platform. The videos in the experience would highlight the founders’ stories and commitment to quality, USA-based manufacturing.
Research
Interviews: HCPs and medical professionals were consulted. Many were weary of AUVI-Q due to it being self-pulled from the market after manufacturing and dosing issues.
They also were unsure that AUVI-Q could be a long-term medical device because they believed most children aged out of childhood allergies.
Research insights: Those interviewed were interested in AUVI-Q’s new American based facility and the people behind the device.
Define
User persona: A middle aged HCP with a pediatric practices specializing in kids with severe allergies. They’re aware there’s few options and want to give their patients something that is both more portable and more reliable that the current option.
Competitive Analysis: Many patients were frustrated by the only epinephrine injection on the market–Epipen. They were very open to messaging about alternatives.
Scope and Constraints
Scope: Create a robust touch screen experience that addressed all the HCPs concerns.
Constraints: This contract was awarded at the start of the fall holidays, and all the videos had to be scripted, produced, as well as the screen interface need to be designed, ready, and working perfectly by the beginning of January for a conference.
