Pharma Video Experience
Project Overview
Timeline: 6 months
Tools: Illustrator, After Effects, Photoshop
Platform: In house developers
Deliverables: Full mockups, Animation, interactive prototype
My role: Create mockups for client approval as well as generate assets for developers.
Discover
Problem statement: Create a touch screen experience that could handle complex data and heavy FDA language requirements.
Solution statement: Persistent side ISI (important safety information) with engaging 3D animation meant to attract visitors to the area.
Research
Interviews: HCPs that worked with patients that treated patients with chronic myeloid leukemia and Philadelphia chromosome–positive acute lymphoblastic leukemia.
Research insights: Despite the severity of the illness, it needed to be clear there were options to give patients a chance.
Define
User persona: Middle aged HCP frequently tasked with telling patients they had no options for recovery.
Competitive Analysis: With few options on this market, this treatment had a lot of potential.
Scope and Constraints
Scope: A conference experience for HPCs.
Constraints: Could not oversell the efficacy of the treatment and side effects.
In addition: some of the 3D elements from an outside vendor did not come in time for the conference and I had to recreate pieces to match what we already had.
Next steps
Roll out these pieces into a full web and print experience.
