SPIA Media Online Archive
Project Overview
Timeline: 6 months
Tools: Sketch, Invision
Platform: Inhouse developers
Deliverables: Full mockups, brand guidelines for illustrations
My role: Improve the online experience to deflect customer service calls
Discover
Problem statement: Create an easy to navigate site that could be continuouslly updated as new materials (documents, audio recordings, video) are discovered/developed.
Solution statement: A WordPress site with a site map that anticipated future categories.
Research
Interviews: Company president and founder, Claire Andrade-Watkins and distilling the requirements she has as she presents to schools, institutions, and applies for grants.
Research insights: This site needed to be an experience that used multiple types of media to explain a singular event or cultural practice.
Creating a history that matters to the people the history is about is the imperative that informs and shapes the stories.
Define
User persona: Other researchers, students, granting institutions, and other people in the Cape Verde community.
Competitive Analysis: This is the most comprehensive archive on this group.
“SPIA” means to “see” in the Cape Verdean language, or in this instance, vision. SPIA’s vision is to build history one story at a time, in different forms and media and create a sustainable legacy that engages and draws from the voices, memories, hopes and dreams of a community connected to New England by a unique transatlantic history.
Scope and Constraints
Scope: An online archive of the Cape Verde culture.
Constraints: Site is improved and features are added as funding comes in. That means that careful planning and staging needs to be agreed upon so that when funding is unlocked, the site can be updated without it seeming like the work was done months apart.
Next steps
Expand the History section to fulfill the vision to build history one story at a time, in different forms and media and create a sustainable legacy that engages and draws from the voices, memories, hopes and dreams of a community connected to New England by a unique transatlantic history.
