How did you start working in UX design?
User experience design developed as an offshoot of my video/animation work. Clients needed more than just a great promotion piece. I helped them solve:
- Deploying their message across multiple channels, including email, landing pages, and social media.
- Tracking engagement rates.
- Setting KPIs to understand their ROIs.
Working on the user journey optimized the experience for the leads and customers while adding value to my customers.
How do you go from a degree in furniture design to working in a digital space like the internet?
When I applied to RISD—no joke—I wanted to be a furniture designer. I actually took three years of woodworking in high school.
However, my clumsiness was at odds with my desire to be a woodwork. So, to keep my fingers, I switched to animation. The processes of animation—conceptualizing, researching, prototyping, execution— are very similar to the steps to the steps in woodworking.
My early work in animation and video centered on projects for the web. Early in my career, platforms like Youtube offered a new realm to reach customers and viewers. We’ve seen a rapid acceleration of this phenomenon with platforms like TikTok and Twitch. Everyone can be a creator and seize the chance to steer the cultural narrative.
Who’s in charge?
I have a very tight management team that helps me create award winning designs.
Grom
The Management
Years of experience: 18
“Little Void” Elvie
Assistant to the
Management in Training
Years of experience: 3
What’s your favorite thing to work on?
I love helping folks solve problems! There’s so much tedium in our day to day world. Removing barriers so users and customers can actually live their lives is a job I don’t take lightly.
More design and technology should be joyous. It should make someone happy to engage with my designs. This happens when strategy, user research, storytelling, and design are combined
