Client
AUVI-Q is a prescription auto-injector that delivers epinephrine to treat life-threatening allergic reactions like anaphylaxis. It features an audio-guided voice system that talks you through each step of the injection process. It is shaped like a credit card and is thin enough to carry easily in a pocket.
Role
Pitch deck, Strategy
Goal
Be the first-to-market pharmacuetical Alexa skill
About:
The Ask AUVI-Q Alexa skill allowed any potential caregiver to hear the same voice guidance instructions that guides users.
The auditory instructions guide caregivers and patients through the proper use of the actual AUVI-Q device, the symptoms of anaphylaxis, as well as the Indication and Important Safety Information.
More: Medical skills and apps are very hard to get approved by the FDA. Early in the pitching process, I recommended using the the already-approved AUVI-Q’s audio. This greatly sped up the approval process.
