WPI Mascot Rebrand

The Worcester Polytechnic Institute is a private research university in Worcester, Massachusetts, United States. Founded in 1865, WPI was one of the United States’ first engineering and technology universities and now has 14 academic departments with over 50 bachelor’s, master’s, and Ph.D. degree programs.

Gompei the goat in his WPI sweater

Background

WPI engaged me to create a refreshed, friendly mascot identity that would appeal to the robotics, sciences, and alumni communities—one that could be utilized across fundraising, promotional events, and merchandising.

Measurable impact

Donations via the alumni campaign raised over $50,000

Interesting

WPI’s mascot, Gompei the Goat, is one of only two college goat mascots in the U.S., historically named after Gompei Kuwada, the Class of 1893 member who was appointed goat keeper due to his initials. Visitors to campus recognize Gompei through the two iconic bronze statues: the “Proud Goat” by the Quadrangle and the “Charging Goat” at the Sports and Recreation Center.

WPI Mascot Rebrand – Full-Stack Brand Design & Engagement Specialist

A statue of gompei the goat with a custom knit sweter
Gompei the goat in his WPI sweater as a giant stuffed animal

Key outcomes

  • Fundraising Boost: The updated mascot design contributed to hundreds of new donations during the first year post-launch.
  • Brand Expansion: Extended the mascot into unexpected formats—including a branded cheese product, expanding the mascot’s reach into merchandising.

Deliverables

My deliverables incorporated a wide range of creative assets, including:

  • Mascot illustrations:
    • Gompei in WPI sweater
    • Gompei as a construction worker
    • Gompei as a scientist
    • Large-scale plush mascot
  • Puppet schematics and live-action use (used at events like a casino-themed fundraiser)
  • Inflatable mascot versions
  • Visual breakdowns of the mascot variants, supporting internal design documentation and strategy

Why this project stands out

  • Cross-disciplinary Scope: Delivered across design, branding, motion graphics, puppetry, and event execution.
  • Measurable Impact: Tangible fundraising results tied directly to design and engagement strategy.
  • Versatility and Innovation: The mascot transcended expectations—appearing not just in digital formats, but as a physical embodiment in merchandise, puppets, and inflatables.
Gompei the goat as a construction worker
Gompei the goat as a scientist
Gompei the goat puppet schematics
Gompei the goat in his WPI sweater as a giant inflatabe
Gompei the goat puppet at a casino themed fundraising night
Full breakdown of all the different versions that were created
© Mel Rainsberger