About

I make experience that convert Users into Lifelong Customers

Key Achievements

Led the UX strategy, design, and user flows for a multi-user system that included micro sites, lead generation, members management, agents’ portal, and support staff for Surround Insurance.

Pitched and managed projects Amazon, Tripleseat, the US Navy, AARP, the CDC, Microsoft, New York Life, UnitedHealth, the RI Secretary of State, CVS/Caremark, USAA, RISD, and Econo Lodge.

Launched one of Amazon Alexa’s first ever pharmaceutical apps for the re-launch of Auvi-Q.

Work Experience

SENIOR DESIGNER  |  SageSure Insurance   (2024-present)
UX program lead and Senior Designer for the Insured, Agent, and Commercial experiences. On January 2025 GeoVera was acquire by SageSure Insurance.

• Led UX strategy and design execution for insured, agent, customer care, and commercial product experiences.
• Directed and maintained an accessible, scalable design system to ensure visual and interaction consistency across multiple platforms and teams.
• Partnered with product managers, developers, and stakeholders to define requirements, improve usability, and align on strategic priorities.
• Conducted user research, usability testing, and accessibility audits to inform design decisions and ensure WCAG compliance.
• Designed end-to-end workflows and high-fidelity prototypes for key product features, streamlining agent and customer processes.
• Served as UX Lead for the Enterprise Solutions Team, delivering enterprise-wide tools and enhancements that supported business growth and operational efficiency.
• Providedprocess guidance, and cross-team collaboration to elevate design quality and speed of delivery.
• Navigated product and design alignment during acquisition transition from GeoVera to SageSure, ensuring seamless continuity of user experience standards.

LEAD UX DESIGNER  |  Surround Insurance   (2019-2023)
Led design of software for best-in-class user interaction to transform how 25-40-year-olds buy and evaluate insurance

• Pitched and secured over $3M in funding, including winning MassChallenge Platinum in 2019.
• Developed the vision, strategy, and product roadmap for the Surround Insurance brand.
• Created and implemented design and accessibility guidelines to ensure consistency and compliance across platforms.
• Built flexible, scalable design components to support rapid product iteration and brand evolution.
• Led process management initiatives to improve collaboration between design, product, and engineering teams.
• Established a comprehensive design system to unify brand identity and accelerate development.

UX DESIGNER  |  Liberty Mutual   (2018-2019)

• Through research, developed a self-serve, app-like interface, and replicate a SaaS experience in an Agile workflow.
• Mobile team and mega menu team modernization team
• Upgraded icon and illustration library
• 10% reduction in customer service calls

UX DESIGNER  |  Precision Effect   (2016-2018)

• Designed and delivered user interfaces and user experiences aligned with established brand guidelines for pharmaceutical clients specializing in rare diseases and medical devices.
• Collaborated with medical, marketing, and regulatory teams to translate complex scientific information into clear, accessible, and compliant digital experiences.
• Created responsive, patient- and healthcare provider-focused designs that enhanced usability, improved engagement, and supported critical healthcare decision-making.

FOUNDER, Creative Director |  They’re Using Tools   (2005-2016)

• Directed brand, video, and web design strategies for high-profile clients, including Amazon, the US Navy, AARP, Microsoft, New York Life, UnitedHealth, CVS/Caremark, Rhode Island School of Design (RISD), and Econo Lodge.
• Led the conceptualization and production of conference experiences that blended storytelling, motion graphics, and interactive media to engage audiences and strengthen brand presence.
• Developed responsive, user-focused websites with a strong emphasis on usability, accessibility, and cohesive visual identity.
• Designed and deployed chatbots and interactive digital tools to improve customer engagement, streamline support, and enhance brand interaction.
• Created compelling data-driven infographics and visual content to communicate complex ideas with clarity and impact across multiple channels.

PROFESSOR  |  Rhode Island School Of Design   (2005-2013)

• Taught undergraduate and continuing education courses at Rhode Island School of Design (RISD) in web/UX design, video production, animation, and illustration, blending technical skills with creative problem-solving.
• Designed hands-on, project-based curricula that integrated industry tools, design thinking methodologies, and emerging media trends to prepare students for professional practice.
• Mentored students on portfolio development, storytelling techniques, and user-centered design, fostering both artistic growth and career readiness.

Interactive Design Manager  |  (add)ventures   (2008-2009)

• Designed and animated multimedia content using Flash and After Effects for corporate, higher education, nonprofit, and government clients.

• Collaborated on campaigns and productions for Fortune 500 companies, innovation leaders, top universities, and major nonprofits.

• Delivered motion graphics that enhanced brand storytelling, supported marketing objectives, and elevated digital engagement.

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Conferences & Articles

• 2025 Providence World IA Day // Complexity as Colleague
• 2020 Venture Cafe Digital Design Night // Accessibility for the Responsible Designer
• 2015 Northeast PHP // Designing Micro Experiences
• 2014 Verizon // 5 Tips for Creating Meaningful Video for Your Startup
• 2011 AmericanExpress.com // Should You Enter Contests To Boost Your Business’ Profile?
• 2010 SmashingMagazine.com // Graphics Packages and Standard
  

Achievements

• 2020-ongoing // Coach in DXRi’s cohorts of emerging designers
• 2019 // World record for number of consecutive Pecha Kucha presentations in a single year
• 2017 // Employee Recognition Award (Bold) – Precision Effect
• 2015-2017 // Member on the board of the nonprofit RI Film Collaborative

Software

• Adobe Creative Suite
  • Web: Adobe XD
  • Video: Premiere, After Effects, Audition, Media Encoder
  • Design: Photoshop, Illustrator, InDesign
• Figma
• Jira
• Invision / Sketch / Zeplin
• Design/UI libraries
• Motion graphics