Timeline & Tools
Duration: 6 months
Tools Used: Sketch, InVision
Platform: Internal development team was responsible for implementation
Deliverables: Complete interactive mockups and brand guidelines for illustrations
Role & Objective
As the UX / Interactive Designer, I defined and crafted a touch-screen platform to be used at medical conferences.
The goal: educate healthcare professionals (HCPs) on AUVI-Q’s unique features—its founder’s story, commitment to manufacturing quality in the USA, and its benefits over competing products—all in one consolidated, interactive experience
Research
Key Deliverables & Solution
Touch-Screen Experience: An immersive, navigable interface allowing sales reps and HCPs to interact with content, data, and explore the benefits of prescribing Auvi-Q.
Multimedia Blends: Touchscreen videos that showcase the AUVI-Q founders’ personal stories and highlight the company’s manufacturing philosophy, visually reinforcing trust and brand authenticity
They also were unsure that AUVI-Q could be a long-term medical device because they believed most children aged out of childhood allergies.
Research insights: Those interviewed were interested in AUVI-Q’s new American based facility and the people behind the device.
Research & User Insights
Conducted interviews with healthcare providers and pediatric specialists. Many were skeptical of AUVI-Q due to its being removed from the marketing for manufacturing issues. Auvi-Q was removed from the market by the company in order to address quality issues, and was not sanctioned by any regulatory organization. They were committed to providing the product.
Core insight: HCPs responded positively to the emphasis on U.S.-based manufacturing and the human narrative behind the product—these elements helped rebuild credibility and trust
Personas & Competitive Positioning
User Persona: Designed for mid-career pediatric healthcare professionals specializing in severe allergies—seek dependable and portable epinephrine alternatives, given existing frustrations with limited options (e.g., EpiPen).
Competitor Takeaway: Positioned AUVI-Q as a trustworthy, American-manufactured alternative amid a market dominated by a single major product
Constraints & Execution Strategy
Time Pressure: The project was greenlit during the fall holidays, with a hard deadline—the fully scripted videos and interactive interface had to be production-ready by early January, in time for a major conference kickoff
Met the timeline aggressively by coordinating storytelling, design, and technical handoff effectively to align with delivery requirements.
Next steps
Laid the groundwork for expanding into a full website tailored for the upcoming back-to-school season, allowing broader audience reach and continuation of the interactive experience beyond the conference
