WPI Mascot Rebrand

A goat for everyone

Worcester Polytechnic Institute came with a unique challenge: make their sports mascot (Gompei the goat) less aggressive-looking for their alumni and admissions campaigns.

What followed was over a dozen videos, numerous illustrations, and an image that is still being used for daily college communications.

Gompei the goat in his WPI sweater
Gompei the goat as a construction worker
Gompei the goat as a scientist
Gompei the goat in his WPI sweater as a giant stuffed animal
Gompei the goat puppet schematics
Gompei the goat puppet at a casino themed fundraising night
A statue of gompei the goat with a custom knit sweter
Gompei the goat in his WPI sweater as a giant inflatabe
Full breakdown of all the different versions that were created
Published
Categorized as Design