Teams explored more than 120 locations across the state using a custom-designed map and mobile augmented reality experience to uncover clues, complete challenges, and engage with the stories behind each location.

The visual identity and digital experience were designed to make the hunt feel energetic, accessible, and distinctly Rhode Island, while creating a cohesive experience across physical and digital touchpoints. The project brought together strategy, branding, illustration, print, social, and product design to transform a traditional scavenger hunt into an immersive community experience that encouraged exploration, discovery, and a deeper connection to the Ocean State.