Pharma Video Experience

Pharma Video Experience

Project Overview

Timeline: 6 months

Tools: Illustrator, After Effects, Photoshop

Platform: In house developers

Deliverables: Full mockups, Animation, interactive prototype

My role: Create mockups for client approval as well as generate assets for developers.


Problem statement: Create a touch screen experience that could handle complex data and heavy FDA language requirements.

Solution statement: Persistent side ISI (important safety information) with engaging 3D animation meant to attract visitors to the area.


Interviews: HCPs that worked with patients that treated patients with chronic myeloid leukemia and Philadelphia chromosome–positive acute lymphoblastic leukemia.

Research insights: Despite the severity of the illness, it needed to be clear there were options to give patients a chance.


User persona: Middle aged HCP frequently tasked with telling patients they had no options for recovery.

Competitive Analysis: With few options on this market, this treatment had a lot of potential.

Scope and Constraints

Scope: A conference experience for HPCs.

Constraints: Could not oversell the efficacy of the treatment and side effects.

In addition: some of the 3D elements from an outside vendor did not come in time for the conference and I had to recreate pieces to match what we already had.

This is the mockup and nearly indistinguishable from the final video

Next steps

Roll out these pieces into a full web and print experience.

Categorized as UX/Web