WPI Mascot Rebrand
Client: Worcester Polytechnic Institute
Years: 2011 – 2016
My role: Branding, Character Design, Online Strategy, Art Direction, Motion graphics, Puppetry, Event planning
About: One of only two college goat mascots in the country, Gompei the goat was named for Gompei Kuwada, a member of the class of 1893 who served as WPI’s first goat keeper owing to his initials. The beloved mascot has a widespread presence on campus, including two bronze sculptures: the“Proud Goat” overlooking the WPI Quadrangle, often seen wearing a WPI sweater in the winter, and the“Charging Goat” greeting rival athletic teams outside the Sports and Recreation Center.
Worcester Polytechic Institute turned to me to re-design their icon athletic mascot to create friendly version that they could use for the robotic, science, and alumni campaigns.
Notable: This rebrand brought in over $20,000 in new donations the first year of the rollout and includes a cheese brand!
